No one really knows where Jasmine Birtles gets her energy from (Transcendental meditation? Some new Amazonian superfood? Nuclear fusion?) but one thing is for certain; whether she’s getting up early for a breakfast news appearance or rushing off to an after dinner speaking job, she’s always warm, professional, and ready to dispense lots of incredibly useful information as a financial expert.

Jasmine began her broadcasting career in Steel City, as a news reporter for BBC Radio Sheffield, but moved to London in 1992. She worked as an assistant producer for BBC Breakfast news and a news reporter for Sky News, LWT and Thames. Once she got a taste for broadcasting in the big city there was no stopping her.

Over the next ten years, she reported for seven radio and four TV stations, presented two radio series and gave humorous speeches to large corporations around the country and in Europe. She also wrote weekly columns and features for national newspapers including The Independent and the Today newspaper (remember that?), and several women’s magazines such as Cosmopolitan, Red and Glamour. On the side, she also edited a men’s lifestyle magazine called ‘It’ and wrote her first ten books. Phew!

It was a stint as a reporter for the BBC Business Unit in 1998 that sparked her enthusiasm for financial reporting. Around this time, she had a few Important Thoughts. The first was ‘Goodness, the banks are taking ordinary people for a ride!’ and the second was ‘If only people knew a bit more about money, they could get their own back!’ Suddenly, she’d found her niche: she would become a money writer and broadcaster who would de-mystify money and explain it in a way that normal people could understand.

She wrote money articles for The Independent on Sunday and some women’s magazines as well as reporting/producing for Simply Money TV.

In 2004 Jasmine hit a much wider audience as presenter of BBC One’s ‘Homes under the Hammer’. The cost of finding good housing in the UK is obviously a real hot topic, and this phenomenally popular TV show, focusing on property auctions, cemented Jasmine’s reputation as a top financial journalist.

She also presented ‘Spend, Spend, Spend’ for Grampian TV and ‘First Time Buyers’ for UK Style TV. Next, she appeared on lots more TV shows, from ‘Watchdog’ to ‘This Morning’ and ‘GMTV’, explaining complex money issues for the man and woman in the street. She taught people how to reduce their credit card debt more quickly using the ‘snowballing’ technique, told them what to look for in a mortgage, and advised them on how to make effective complaints when short-changed by big companies.

By 2007 she’d scored several more regular gigs, as financial expert for ‘This Morning’ and ‘The Wright Stuff’. It was about this time that she had another Important Thought: “I’ve learnt loads about money now, so why don’t I put it all on a website so everyone can read it whenever they need to?” Henceforth, was born, a website full of moneysaving and moneymaking tips that attracts many thousands of people each month.

Jasmine remains a tour de force, editing (which now employs 8 people), presenting ‘Save a Family Fortune’, being a financial expert on shows such as You and Yours, PM, Radio 5 Live and Steve Wright in the Afternoon, appearing on Daybreak, The Wright Stuff and The Alan Titchmarsh Show, Live with Gabby and commenting on financial news for BBC News, Channel 4 News, ITN and Sky News.

Not only is she good on camera, she can write, too, penning financial columns for Closer magazine, Reader’s Digest, Prima Baby, Family Traveller, Tesco magazine and First Time Buyer magazines, and regular features for the Telegraph, Sunday Times Travel Panel, Daily Express, Guardian, Spectator, Woman and Home, Woman’s Own, Marie Claire, MSN Money and Woman’s Weekly.

So far she has written 38 books plus an increasing list of eBooks published on and sold on Kindle.

She is also in constant demand by government organisations and companies for speaking events and help promoting key money-saving and money-making messages. She has been fronting pensions campaigns for DWP for a few years, has worked with Learndirect to help explain money matters and has been the keynote speaker for conferences around the world for organisations such as ABCUL, O2, BT, Ernst & Young and many others.

She is also now in demand for travel writing and reporting. She is on the Sunday Times Travel Panel, writes about travel and finance for Famiy Traveller magazine and is on the Gatwick Passenger Panel, helping the airport improve services. She also writes for

She has promoted a number of charitable messages including the importance of leaving money in your will, on behalf of Marie Curie, and promoting the work of  Railway Children.

Most recently of all, she’s created her own Youtube channel, using her expertise in finance to give people around the world both money making and money saving tips and advice.

No matter how busy she is, Jasmine’s mission remains the same: to help ordinary people make money and save money, get out of debt and survive the financial meltdown unscathed! Whenever she thinks something is really unfair, she doesn’t just moan about it, she makes a cup of tea (Earl Grey of course) and plots a way to change it! If you’d like to find out more, take a look at Jasmine’s campaign page.



Feb 2017




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